Sunday, January 20, 2008

Middle Class Indians to realize their dreams of owning a car

Ratan Tata has changed the dynamics of auto industry and silenced scores of his detractors. He is the Chairman of Tata Group and Chairman of India’s investment Commission. But Ratan Tata has also faced brickbats from the satraps in the Tata Empire after he took over as Chairman of Tata Sons in 1991 and form India Inc who has dismissed him as a man of no consequence with little business sense. He is not a mere
dreamer, but a winner too who can help tens of millions growing middle class Indians to realize their dreams of owning a car.

Tata’s name is reaching new geographies through an aggressive merger and acquisition around the globe. The group has a presence in 40 countries and exports to 140. In 2007 Ratan Tata successfully engineered the group’s acquisition of Europe’s largest steel maker,Corus, in a US $ 12-billion deal that has been hailed as a turning point for the Indian business.

In one of his recent book, India’s Global Wealth Club, Geoff Hiscock, a leading expert on Asian business observes: “ The Corus takeover, the biggest yet by an Indian company, was one more step in a 15 year process that has seen Ratan Tata reorganize and rejuvenate a group widely seen as too unwieldy, lethargic and
Under-performing.” Tatas continue their acquisition spree around the globe and is likely to pursue more in the coming months.

When Tata revealed his dream of making a people ‘s car, analysts predicted his ruin. His rival car maker Maruti Suzuki Corporation that holds fifty percent of the passenger car market,ex-chief Osama Suzuki dismissed the feasibility of such a low-priced car and that it cannot be produced without compromising on safety and environmental standards. Now that Tata has done it, his detractors are eating their words fearing about their bottom lines that may go southward in years to come. Ratan Tata has shown the world that he not only inherited the mantle of the vast Tata empire but also the legacy of JRD of being the most respected and admired businessman in India.

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